How manufacturers can make website content explain value more clearly
For many manufacturers, the website should do more than present company information. It should help prospects understand why the business is worth contacting.
Insights
Insights are now CMS-driven too
Portable Text content from Sanity is now normalized into paragraphs for the current article template, which keeps the integration simple without blocking content entry.
Why B2B websites need stronger case study pages
Case studies are not optional filler. They are often one of the strongest trust-building assets on the website.