Challenge
An OEM business needed to build its own brand, create direct digital touchpoints, and support growth beyond traditional manufacturing relationships.
Case Study
Tordney
An example of moving from a traditional OEM background toward brand-building, with the website and digital channels supporting long-term growth.
Strategy
Use the brand website and digital channels as the core foundation for brand visibility, customer trust, and sustainable digital growth.
Execution
- Built the brand website and eCommerce foundation
- Supported Facebook and Instagram presence
- Continued website optimization
- Contributed SEO and email marketing support
Outcome
- Supported the transition from OEM background to owned-brand operation
- Established stronger digital touchpoints and content assets
- Positioned the website as a central growth foundation
Next step